Best Internet Marketing for Small Businesses

By: Brittney Pino

Internet marketing strategies have become an indispensable part of a business plan for any business in today’s society.  Whether or not your company is doing business online including internet marketing in your advertising is essential to reach maximum sales and success. Internet marketing provides you and your business a unique opportunity to communicate directly with your targeted audience and best of all it can fit into any budget!

Social Media Marketing

Social media marketing can be a tricky tool to master, but when it is used correctly becoming in touch with your customers can be an important element of success for your business. When using social media marketing the most important element is to listen. Learn what is important to your consumers to create content and conversation that will add value to their lives. It is also vital to be consistent! Publish your content consistently and participate in conversations with your followers to establish and build a bond along with your brand.

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Search Engine Marketing

Search engine marketing is a very efficient way to grow your business. Search engine marketing uses paid advertisements to appear on search engine result pages, these ads come in a variety of formats. There are the simple text-based ads along with more elaborate visual ads depending on what it is you are marketing and what can fit into your budget. Search engine marketing gives businesses an opportunity to expose their brand, product or service to anyone looking for your product using keywords. It is important to research what keywords are relevant to use in your marketing campaign in order to make the most of your ad dollars to generate sales.Image result for search engine marketing

Local Search Marketing

Local search marketing is especially important for small businesses. Anytime you are jin need of a new service or product most people’s first course of action is GOOGLE! With computers, smartphones, and tablets taking over how we reach new information it is important to be accessible for the majority of the population that is taking advantage of technology. Using local search marketing you will be accessible to potential customers over the internet, it provides relevant search results bases on their location. Small businesses can be hard to find if they are not well known, search marketing will make sure you are on the map when a researcher is in search of your product or service. It is important to keep your website and contact information up to date to ensure maximum sales.

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Email Marketing

Email marketing is a direct and profitable form of marketing, it is also another great way to deepen your relationship with your customers. Email is a more personal environment to communicate sales with your list of customers and prospective customers who are already interested in your business. It is a simple yet thoughtful way to stay in contact with customers and keep them engaged.  Best of all email marketing provides you with a great opportunity to generate more business from your customers and potential customers by sending them special offers via email.

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Sources:

https://www.entrepreneur.com/article/218160

https://www.techopedia.com/definition/25079/search-engine-marketing-se

https://www.aabacosmallbusiness.com/advisor/internet-marketing-importance-creating-strong-relationships-audience-235046332.html

Marketing Trends for 2016 – Will we be in a post-digital era?

https://econsultancy.com/blog/64925-what-is-local-seo-and-why-do-you-need-it/

 

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